TikTok Monitoring

tiktok monitoring

Leverage the Platform That Creates Trends

TikTok has evolved into the No.1 platform for viral content creation, influencing consumer behavior and shaping trends at unprecedented speed. With Clip News, you gain access to specialized TikTok Monitoring and Analytics tools that allow you to track mentions of your brand and competitors, measure key metrics such as performance and engagement indicators, and optimize your strategy.

Through the Clip News Portal, you can view, analyze, and export your data in multiple download formats (Word, PDF, Excel, XML), turning information into meaningful, actionable knowledge. Choose the TikTok Monitoring service that best fits your strategy, Keyword Monitoring or Page Monitoring, and discover how to leverage social media data in real time.

Keywords

brand

person

hashtag

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What Is TikTok Keyword Monitoring

Clip News TikTok Keyword Monitoring allows you to identify, in real time, all public mentions that include specific keywords on TikTok, such as brand names, products, hashtags, or topics of interest. By analyzing these mentions, you gain valuable insights into brand and competitor reputation, industry trends, and the activity of users participating in relevant conversations.

 

Key Features & Capabilities

What we monitor:

  • Keywords: Words, phrases, hashtags (#), or mentions (@) that are important to your campaigns.
  • Authors: Active TikTok users within Greece.

For each public post containing your selected keyword, we capture metrics such as:

  • Followers
  • Likes
  • Shares
  • Post URL
  • Post author
  • Post date
  • Keywords

For each public post by a selected author, we capture:

  • Username
  • Followers

 

What You Gain with Keyword Monitoring

The Clip News Portal enables you to track every TikTok mention that matters to you. Monitor:

  • Brand and competitor mentions: See what users say about your company or your competitors.
  • Competition benchmarking: Analyze competitors and identify areas where you can gain an advantage.
  • Audience metrics: Learn more about the users who mention your selected keywords.

Pages

page

account

profile

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What Is TikTok Page Monitoring

Clip News TikTok Page Monitoring allows you to track, in real time, the activity of selected TikTok users or accounts, whether they are your own (owned), competitors’, partners’, or influencers. Through systematic collection and analysis of all posts, you gain a comprehensive view of their communication strategy, content, and engagement, identifying opportunities and trends within your professional landscape.

 

Key Features & Capabilities

What we monitor:

  • Users / Accounts: Selected public TikTok accounts, including owned accounts, brands, companies, organizations, public figures, creators, and influencers.
  • Public Posts: All new content published by the selected users or accounts.

For each post published by the users or accounts you monitor, we capture metrics such as:

  • Followers
  • Likes
  • Shares
  • Comments
  • Engagement score
  • Views
  • Post URL
  • Post date
  • Pages

 

What You Gain with Page Monitoring

The Clip News Portal allows you to monitor, in real time, the activity of TikTok users or accounts that matter to you. Track:

  • Influencers & creators: Verify whether agreed content was published on scheduled dates.
  • Competitors and partners: View all the content they publish.
  • Trends and content strategy: Identify new topics and formats across the users or accounts you monitor.

Who TikTok Monitoring Is For

  • Companies and Brands: Monitor your brand, competitors, partners, and influencers, increase your influence, and build stronger engagement.
  • PR and Marketing Agencies: Manage client campaigns, evaluate performance, and improve presence with real-time insights.
  • B2B Businesses: Identify new business opportunities, systematically track industry movements, and engage your audience more effectively.
  • HR and Employer Branding: Analyze the reach of corporate posts, understand what candidates care about, and strengthen your employer brand.

TikTok Monitoring FAQs

What does TikTok monitoring involve and what kind of content can be detected?

TikTok Keyword Monitoring includes automatic detection of public videos, captions and hashtags. Clip News allows you to identify every mention of your brand or competition, offering the complete picture needed to decide how to position yourself on the world’s most dynamic short-form video network. Tik Tok Page Monitoring allows you to monitor the content uploaded by specific channels (competitors or creators) and their reach / interaction with the audience, in order to better shape your own strategy.

How does TikTok Keyword Monitoring help protect corporate reputation?

Due to TikTok’s algorithm, a video can go viral in a matter of hours. Tracking mentions through Clip News allows you to instantly understand how your audience is interacting with your content, allowing you to act promptly and adjust your strategy based on the actual volume of publicity.

When is it critical for a business to use TikTok Monitoring?

The service is essential when viral trends, increased mention volume, or content that can rapidly generate positive or negative publicity (for example, during times of crisis or when launching new campaigns). With Real-time Alerts, communication teams are immediately informed of any increase in activity, ensuring that they can make quick decisions to seize a visibility opportunity or limit a communication crisis. Of course, TikTok Monitoring can also be done when we want simple monitoring without any of the above reasons.

Can monitoring TikTok help identify new trends?

Through Clip News, businesses can track specific hashtags, words, phrases, and accounts related to their industry. This early insight allows marketing teams to create content that taps into current trends early on and make data-driven decisions to create content that aligns with organic virality, increasing engagement with their target audience.

TIKTOK PRICING

Monthly Yearly Get up to 2 months free

Free Demo – Cancel Anytime tMFree Demo: Request a one-week demo and monitor up to 3 keywords. Ad hoc events and Press Releases are excluded.
Cancellation Policy: Applies to annual subscriptions for Social Media Monitoring and Radio – TV services. If you are not satisfied with our service for any reason after the first month, you can cancel your subscription for the remaining period.

Page Monitoring tMPages are specific accounts, pages or profiles on social media that you choose to follow. They can be the official accounts of your company (owned), competitors, partners, public organizations, influencers or creators. The cost is based on the number of Pages.

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1 page17€/month
3 pages25€/month
5 pages42€/month
MoreUpon request

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    Κατερίνα Κεχαγιά

    Κατερίνα Κεχαγιά

    VP Media Intelligence

    Θοδωρής Αναστασιλάκης

    Θοδωρής Αναστασιλάκης

    Vice President