Executive Report

The Executive Report turns your publicity data into useful actionable insights by in-depth interpretation of quantitative and qualitative metrics. It is framed with graphs that help to better understand the data. Based on what is internationally called “a new kind of intelligence“, the Executive Report helps you understand your image as it emerges from your publicity and offers you useful conclusions for improving your offline (print, radio, TV) and online presence (internet, social media).

Executive Report

• Capture of the main events of the period
• Composition of the image of the specific market
• Diagrammatic presentation of the “big picture” for that particular market
• Reports on each brand/company or subset of the market
• Profiling of the companies based on media data
• Data evolution with comparative data
• Capturing the positive and negative sentiment of public comments and reactions
• Calculation and analysis of KPIs that incorporate visibility and reputation data
• Conclusions (actionable insights) for improving media presence

Options available for Executive Reports

Report composition language: Greek, English
Delivery: Monthly, Quarterly, Semester, Yearly
Sources: Print, Internet, Social Media, Radio, TV