The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative measurements as well.<\/p>\n

Save the date! December 9, 2025, at 15:00 GMT+2<\/strong><\/p>\n

Clip News, with 33 years of experience in Media Monitoring, is hosting a practical free webinar, titled: \u201cPR KPIs: What Really Matters in 2026 – Effective Measurement with the Barcelona Principles 4.0.\u201d <\/strong>Participants will have the opportunity to learn how to transform data into meaningful value, drawing on the international Barcelona Principles V4.0 of AMEC (International Association for the Measurement & Evaluation of Communication).<\/p>\n

Key Highlights:<\/strong><\/p>\n

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  What the Barcelona Principles 4.0 bring<\/p>\n<\/li>\n

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  How the Greek market is adapting to digital, AI & measurable impact<\/p>\n<\/li>\n

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  What metrics mean for agencies and brands<\/p>\n<\/li>\n

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  Best practices<\/p>\n<\/li>\n<\/ul>\n

  The webinar will feature top industry experts who will share their experience and practical approaches to PR measurement:<\/p>\n

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  • \u039a<\/span><\/b>hali\u00a0Sakkas<\/span><\/b>,\u00a0Chief Insights Officer at CARMA<\/a> & AMEC<\/a> Board Director<\/span> (International Association for the Measurement & Evaluation of Communication)<\/span><\/li>\n<\/ul>\n
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    • Roi Haikou<\/span><\/b>, Corporate Affairs, Marketing & ESG Director at HPPC<\/a> & Board Member at CAPA <\/a><\/span>(Corporate Affairs Professional Association)<\/span><\/li>\n<\/ul>\n
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      • Katerina Kechagia<\/span><\/b>,\u00a0Vice President at Clip News & Vice President at FIBEP<\/a><\/span> (Global Media Intelligence Association)<\/span><\/li>\n<\/ul>\n

        Seats for the webinar are limited. Those interested can secure their participation through online registration here<\/strong><\/a> and learn how PR measurement is evolving and how it can be strategically leveraged in campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

        The world of communication is rapidly evolving, and with it, the way success is measured is also changing. PR & Marketing teams can no longer rely solely on quantitative metrics; they must highlight the true value of each campaign by incorporating qualitative measurements as well. Save the date! December 9, 2025, at 15:00 GMT+2 Clip […]<\/p>\n","protected":false},"author":2,"featured_media":50027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[230,62,216],"tags":[95,555,563,565,133,564,562,40,557,556,44],"class_list":["post-50233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy-en","category-corporate-news-en","category-pr-marketing-en","tag-amec-en","tag-barcelona-principles-4-0","tag-capa","tag-corporate-affairs-professional-association","tag-fibep-en","tag-global-media-intelligence-association","tag-international-association-for-the-measurement-and-evaluation-of-communication","tag-media-monitoring","tag-pr-marketing","tag-pr-kpis","tag-social-media-monitoring"],"acf":[],"yoast_head":"