With more than 30 years of presence in the media monitoring sector in Greece, we actively support the communication ecosystem, this is why we participated as sponsors in this year\u2019s event. Our goal was to showcase how social listening evolves from a \u201cnice-to-have tool\u201d into a strategic decision-making pillar that guides brand storytelling, the creation of meaningful relationships with audiences, and communication strategy during publicity crises.<\/p>\n

In the talk \u201cInfluencer Swipe: How Brands Find Their Perfect Match,\u201d Katerina Kechagia shared data-driven insights on how brands choose creators who genuinely align with their values, goals, and -most importantly- their audience. As she highlighted, influencer marketing is like a dating app: \u201cSwiping is easy. Matching, however, requires chemistry with the audience; and that chemistry is proven with data<\/em>\u201d.<\/p>\n