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{"id":46658,"date":"2025-04-23T16:27:50","date_gmt":"2025-04-23T13:27:50","guid":{"rendered":"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/"},"modified":"2025-04-24T09:07:32","modified_gmt":"2025-04-24T06:07:32","slug":"adolescence-digital-listening-gia-ti-sira-fenomeno","status":"publish","type":"post","link":"https:\/\/www.clipnews.gr\/en\/adolescence-digital-listening-gia-ti-sira-fenomeno\/","title":{"rendered":"Adolescence: Digital Listening for the phenomenal drama series"},"content":{"rendered":"<p>After premiering on Netflix, British \u201cAdolescence\u201d drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people.<\/p>\n<p>The social buzz in Greek online media (internet and social media) shows that the series works as a catalyst for discussions about mental health, parental responsibility and youth violence.\u00a0\u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Analysis data<\/h3>\n<p>Analysis is based on Brandwatch platform digital listening data for Adolescence series, for the period between 13 and 31 March 2025. More specifically, analysis was performed using posts on websites and blogs, as well as public discussion comments from forums and social media. The charts below depict interest intensity, time-allocated interest, most often-reproduced keywords, emerging trends and discussion channels. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Skyrocketing of references<\/h3>\n<p>Total references to the series reached 7,287 during the reference period, increased by 16,847% compared to the previous reference period (only 43 references). Such increase confirms that the series had a strong impact since it premiered, triggering sensitive social reflexes. <a href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/buzz-6\/\" rel=\"attachment wp-att-46306\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46306\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/buzz.png\" alt=\"adolescence buzz\" width=\"408\" height=\"139\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Time-allocated publicity\u00a0<\/h3>\n<p>The chart about daily references shows that publicity peaked three times: on 19 March, on 24 March and on 31 March. The first peak is apparently associated with the premiere of the series, the second peak is associated with the discussions that followed on social media and the third peak is associated with the public discussion about the screening of the series in schools, as it is expected to happen in Britain. <a href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/over-time\/\" rel=\"attachment wp-att-46310\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46310\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/over-time.png\" alt=\"adolescence evolution\" width=\"931\" height=\"345\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Most frequently used keywords, hashtags and emojis<\/h3>\n<p>The word cloud shows the topics discussed. Terms that stand out include \u201csocial media\u201d, \u201ctoxic masculinity\u201d, \u201cmental health\u201d, \u201cparents\u201d. Hashtags #adolescence, #woke, #mentalhealth and #adolescencenetflix show the emotional charge of the posts. The phrases recorded document a broader social anxiety over the way young people experience adolescence in our times. <a href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/cloud-3\/\" rel=\"attachment wp-att-46308\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46308\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/cloud.png\" alt=\"adolescence cloud\" width=\"836\" height=\"436\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Change of topics<\/h3>\n<p>The chart about trending topics depicts the topics that had the biggest dynamic. Terms on the left highlight the topics commented upon the most at the beginning. Terms on the right were on the rise as days were passing by. The increase of the frequency of topics such as \u201ccauses a stir\u201d, \u201cheinous violence\u201d, \u201cnerve-wrecking\u201d depicts the trends formed about the topic, from the social depth of the series to the discomfort or concerns it raised. <a href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/trending\/\" rel=\"attachment wp-att-46314\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46314\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/trending.png\" alt=\"digital listening trends\" width=\"844\" height=\"341\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Reference sources<\/h3>\n<p>The pie chart shows that most references came from online news articles (44%), followed by Facebook comments (28%) and X comments (26%). This proves that discussions about Adolescence series started from information media, but quickly spread to social networks, confirming the ability of some series to turn into a social phenomenon. <a href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/sources-6\/\" rel=\"attachment wp-att-46312\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46312\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/sources.png\" alt=\"sources\" width=\"777\" height=\"381\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Most-republished X posts\u00a0<\/h3>\n<p>Most-republished X posts give an idea about the feelings and opinions that the Greek audience developed about Adolescence series. Users praised the series as a \u201cmasterpiece\u201d and \u201chard contemporary reality\u201d, while others saw it as an opportunity for parents to self-reflect and more actively participate in the mental health of adolescents.<\/p>\n<p>Humorous comments about the discussions between parents and children or proposals for relevant books enriched dialogue, giving it an educational dimension. At the same time, there was also criticism about the topics that the series visits, proof that nobody was indifferent to the series.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/capture-2\/\" rel=\"attachment wp-att-46323\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-46323\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/Capture-1.png\" alt=\"adolescence posts\" width=\"1065\" height=\"490\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/Capture-1-980x450.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2025\/04\/Capture-1-480x221.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1065px, 100vw\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>The value of digital listening<\/h3>\n<p>The case of \u201cAdolescence\u201d series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals. The ability to monitor the emotional direction of public discussions in real-time offers valuable insights for fame management and content development.<\/p>\n<p>For brands and communication executives, the picture that digital listening offers is crucial for the adjustment of their tone, messages and strategy, accurately responding to whatever the audience focuses on in a specific time period. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3>Analysis identity<\/h3>\n<p>Digital Listening Tool: <a href=\"https:\/\/www.clipnews.gr\/solutions\/digital-listening\/brandwatch\/?lang=en\" target=\"_blank\" rel=\"noopener\">Brandwatch<\/a><br \/>Date Range: 13-31\/03\/2025<br \/>Sources: Websites, Blogs,\u00a0Forums, Social Media (subject to the limitations of each channel)<br \/>Keywording\/Analysis: Clip News<\/p>\n<p>&nbsp;<\/p>\n<h3>Search Restrictions<\/h3>\n<p>The Brandwatch platform collects data from websites, blogs, forums, social media (X, Facebook, Reddit, Tumblr, etc.) with the restrictions defined by each channel. For example, discussions in closed forums or Facebook private groups are not collected.<\/p>\n<p>&nbsp;<\/p>\n<p><em>The above analysis provides an indicative approach, taking into account that varying the publicity data sample and time range may produce different insights.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After premiering on Netflix, British \u201cAdolescence\u201d drama series triggered heated social discussions in Greece as well. Centering on a 13-year-old schoolboy, the series focuses on adolescence, toxic masculinity and the impact of social media on the identity of young people. The social buzz in Greek online media (internet and social media) shows that the series [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[364,55,341,56,344,108,136,365],"class_list":["post-46658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","tag-adolescence-en","tag-brandwatch-en","tag-buzz-en","tag-digital-listening-en","tag-marketing-en","tag-pr-en","tag-social-media-en","tag-trends-en"],"acf":[],"yoast_head":"<title>Adolescence: Digital Listening for the phenomenal drama series<\/title>\n<meta name=\"description\" content=\"The case of \u201cAdolescence\u201d series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adolescence: Digital Listening for the phenomenal drama series\" \/>\n<meta property=\"og:description\" content=\"The case of \u201cAdolescence\u201d series confirms the strategic value of digital listening for marketing, PR and brand strategy professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clipnews.gr\/adolescence-digital-listening-gia-ti-sira-fenomeno\/\" \/>\n<meta property=\"og:site_name\" content=\"Clip News - 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