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{"id":45264,"date":"2025-01-15T14:59:06","date_gmt":"2025-01-15T12:59:06","guid":{"rendered":"https:\/\/www.clipnews.gr\/kimberly-guilfoyle-i-dimosiotita-mesa-apo-ton-fako-tou-digital-listening\/"},"modified":"2025-01-30T16:34:54","modified_gmt":"2025-01-30T14:34:54","slug":"kimberly-guilfoyle-i-dimosiotita-mesa-apo-ton-fako-tou-digital-listening","status":"publish","type":"post","link":"https:\/\/www.clipnews.gr\/en\/kimberly-guilfoyle-i-dimosiotita-mesa-apo-ton-fako-tou-digital-listening\/","title":{"rendered":"Kimberly Guilfoyle: Publicity Through the Lens of Digital Listening"},"content":{"rendered":"<p>Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey &#8211; from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. &#8211; has garnered the interest of Greek and international media, creating a rich field for analysis through <strong>Digital Listening<\/strong> tools.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Digital Listening: the Secret to Managing Publicity<\/strong><\/h3>\n<p><strong>Clip News<\/strong> analysts, leveraging the <strong>Brandwatch <\/strong>platform, processed and analyzed thousands of data from news sites, blogs, forums and social media in Greece (a total of 10,182 mentions on the topic) for the period 10-19 December 2024. Our analysis revealed valuable insights into Kimberly Guilfoyle&#8217;s publicity! Our approach included:<\/p>\n<ul>\n<li><strong>Searching <\/strong>and tracking references on the topic with advanced queries.<\/li>\n<li><strong>Editing <\/strong>references to categorize individual topics.<\/li>\n<li><strong>Sentiment Analysis<\/strong> to identify positive, negative and neutral references.<\/li>\n<li><strong>Quantitative and qualitative mapping<\/strong> of publicity.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.clipnews.gr\/kimberly-guilfoyle-i-dimosiotita-mesa-apo-ton-fako-tou-digital-listening\/guilfoyle-evolution\/\" rel=\"attachment wp-att-45143\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45143\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-evolution.png\" alt=\"Guilfoyle evolution\" width=\"1200\" height=\"401\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-evolution-980x327.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-evolution-480x160.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/a> \u00a0<\/p>\n<h3><strong>Evolution: How Publicity Developed<\/strong><\/h3>\n<p>Publicity for Kimberly Guilfoyle fluctuated significantly, with the highest peak of references occurring on 11 December. The analysis revealed the following:<\/p>\n<ol>\n<li><strong>References exploded<\/strong> on the day the nomination was announced.<\/li>\n<li><strong>A steady downward trend in publicity<\/strong> until 16 December.<\/li>\n<li><strong>Stabilization of references<\/strong> on social networks, while news media showed a new, but not strong, increase.<\/li>\n<\/ol>\n<p>Kimberly Guilfoyle gained publicity through her communication with Archbishop Elpidophoros of America, a classic move of diplomats coming to Greece. Equally important publicity was received by Trump Jr.&#8217;s mention of her abilities and personality in a highly positive to laudatory tone. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Sentiment Analysis and Top Topics<\/strong><\/h3>\n<p><strong>Digital Listening<\/strong> revealed that negative sentiment dominated Twitter and Facebook, with a ratio of 2:1 against positive references. An analytical look at the data highlighted three key areas of <strong>negative publicity<\/strong>:<\/p>\n<ol>\n<li>Statements by Kimberly Guilfoyle in 2015, disparaging the behavior and habits of Greeks.<\/li>\n<li>Comments about her appearance on FOX, often with a sexist tone.<\/li>\n<li>Strongly pointing out the fact that, as a former fianc\u00e9e of Trump&#8217;s son, and a family member in the broad sense, she was chosen to be Ambassador to Greece &#8211; a country not considered important enough for the US to be represented by a member of the diplomatic corps.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.clipnews.gr\/kimberly-guilfoyle-i-dimosiotita-mesa-apo-ton-fako-tou-digital-listening\/guilfoyle-topics\/\" rel=\"attachment wp-att-45145\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-45145\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-topics.png\" alt=\"Guilfoyle topics\" width=\"1200\" height=\"531\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-topics.png 1200w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-topics-980x434.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/12\/Guilfoyle-topics-480x212.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/a> \u00a0<\/p>\n<h3><strong>The Reaction of the Greek Media<\/strong><\/h3>\n<p>A look at the Greek websites, given their prestige and credibility, which gave weight and significant visibility to the issue, brings the following news media to the top of the ranking: <strong>protothema.gr, enikos.gr, newsbomb.gr, topontiki.gr<\/strong>. Without presenting substantial differences between them, the mix of topics and approach of these media is characterized by careful formulations of professional journalism.<\/p>\n<p>It is worth mentioning, however, that there were some analysts &#8211; mainly in the <strong>press <\/strong>and <strong>broadcast media<\/strong> &#8211; who made reference to the fact that diplomatic work in embassies is produced by career diplomats. In contrast, a &#8220;glamorous&#8221; choice like Kimberly Guilfoyle does not determine the political outcome. However, these analysts formulate sentiment after the first period&#8217;s &#8220;cloud&#8221; of online publicity has been completed with the news release.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Digital Listening and Public Image Management<\/strong><\/h3>\n<p>Although no specific policy predictions can be made based on the publicity data, our analysis makes it clear that Guilfoyle will need to take initiatives to reverse the <strong>negative image<\/strong> initially created in the Greek media and especially in social networks.<\/p>\n<p>With the right tools, such as the <strong><a href=\"https:\/\/www.clipnews.gr\/solutions\/digital-listening\/brandwatch\/?lang=en\">Brandwatch<\/a> <\/strong>platform, and the strategic use of publicity data, answers are offered for effective publicity management. In the case of Kimberly Guilfoyle, insights helped to understand the sentiment of the audience and the issues they care about most.<\/p>\n<p><strong><a href=\"https:\/\/www.clipnews.gr\/solutions\/digital-listening\/?lang=en\">Digital Listening<\/a><\/strong> is proving to be an indispensable tool for public image analysis. It allows brands and public figures to identify areas for improvement and develop targeted communication strategies that enhance their reputation.\u00a0\u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"i-8\"><strong>Analysis identity<\/strong><\/span><\/h3>\n<p>Digital Listening Tool: Brandwatch<br \/>Timeframe: 1-19\/11\/2024<br \/>Sources: Websites, Blogs, Forums, Social Media (with the restrictions of each source)<br \/>Keywording\/Analysis: Clip News<\/p>\n<p>&nbsp;<\/p>\n<p><em>This analysis provides an indicative approach, noting that variations in social media data sample and time range could produce different insights.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kimberly Guilfoyle, the new US Ambassador to Greece, has been the subject of intense publicity and commentary. Her professional journey &#8211; from her career as a prosecutor and FOX anchorwoman to her relationship with Donald Trump Jr. &#8211; has garnered the interest of Greek and international media, creating a rich field for analysis through Digital [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":45150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[55,56,286,264,265,71,136],"class_list":["post-45264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","tag-brandwatch-en","tag-digital-listening-en","tag-guilfoyle","tag-public-image","tag-publicity-data","tag-sentiment-analysis-en","tag-social-media-en"],"acf":[],"yoast_head":"<title>Clip News: Digital Listening Analysis for Kimberly Guilfoyle<\/title>\n<meta name=\"description\" content=\"The new U.S. Ambassador to Greece, Kimberly Guilfoyle, has been the subject of intense publicity. 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