Although Clip News has over three decades of experience in the Media Monitoring<\/a> & Analysis<\/a> sector, it continues to innovate and adapt to the challenges of the modern digital world. Through the development of Artificial Intelligence tools and the expertise and experience of its analysts, it offers new capabilities to all communication professionals.<\/p>\n

In today\u2019s era, where technological advancements, particularly artificial intelligence, are transforming communication, Clip News has strategically invested in maintaining its leadership in the Media Intelligence sector. The company’s Chairman and CEO, Theofilos Argyriadis, along with Managing Director Theodoros Anastasilakis, Vice President Media Intelligence Katerina Kechagia, Reporting & Analysis Manager Anna Plomaritou, and IT Manager Aspa Nasiou, explain how the combination of AI & Human Expertise emerges as the ultimate tool for companies\u2019 marketing and communication strategies.<\/p>\n

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MW: What is Clip News\u2019 philosophy and how has the company evolved over the last 30 years?<\/strong>
Theofilos Argyriadis:<\/strong> Our primary focus has always been to provide reliable and immediate information to the businesses that trust us, alongside advanced analyses that decode the messages they receive and transform them into action. The triad Monitor – Analyse – Predict perfectly encapsulates our philosophy. Our vision for the future is to remain pioneers in the Greek market, offering innovative services that combine technological advancements with our team\u2019s expertise. Through strategic collaborations, such as with the Aristotle University of Thessaloniki, and keeping a close eye on global developments in Media Intelligence, our goal is to deliver tools that enable brands to deeply understand their reputation, identify opportunities and threats, and make real-time strategic decisions.<\/p>\n

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MW: Intellectual property rights are a hot topic. What are the latest developments<\/strong> and how does Clip News ensure compliance?<\/strong>
Theofilos Argyriadis:<\/strong> Clip News is fully licensed for the media monitoring services it provides. We were among the first companies to participate in the Licensing Program (\u0391\u03b4\u03a5\u0391) of the Greek Collecting Society for Literary Works (OSDEL), initially for print media and, as of August 2024, for the internet as well. This program ensures that all parties involved operate legally, respecting the effort and investment of the Greek media, both print and online. This licensing guarantees that creators’ intellectual property rights are respected and compensated, allowing our subscribers to use monitoring services without legal concerns. It is therefore crucial that those receiving monitoring services, whether from print or online media, choose a company participating in the \u0391\u03b4\u03a5\u0391 program.<\/div>\n

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MW: You recently developed your own AI tools. What exactly do they offer?<\/strong>
Aspa Nasiou:<\/strong> In collaboration with the Intelligent Systems Lab (IS Lab) of the Department of Informatics at Aristotle University, we developed AI tools<\/a> for media data analysis. These tools are based on Greek language models, enabling us to achieve high prediction accuracy regarding data sentiment. For the first time, we can recognize emotions (sadness, joy, anger, etc), detect hate speech, and identify irony. Additionally, these AI tools enable automatic tagging for every reference and data clustering since our algorithm understands the content of every collected reference.<\/div>\n

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MW: Are there other areas where AI solutions are applied in your services?<\/strong>
Aspa Nasiou:<\/strong> Clip News has made a comprehensive investment in artificial intelligence to enhance its entire service range. We have developed an updated version of our platform “Clip News Portal” incorporating advanced AI tools that automate processes. This enables us to analyze large volumes of data in real-time, delivering more accurate and up-to-date analyses. Furthermore, we will soon offer data visualization and analysis through interactive Power BI dashboards, uniquely combining offline and online media. Looking ahead, we plan to invest further in developing AI tools to strengthen our ability to monitor and analyze data, focusing on communication patterns and the prediction of threats and crises.<\/div>\n

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MW: What does Media Intelligence mean and how do Clip News subscribers benefit from it?<\/strong>
Katerina Kechagia:<\/strong> Media Intelligence refers to the collection, analysis, and use of media data to support business decisions. Businesses benefit by identifying consumer trends, improving product strategies and brand image, and analyzing competition. By monitoring discussions on social media and other media, they can make data-driven decisions rather than relying on assumptions. Media Intelligence transforms raw data into actionable insights.\u00a0\u00a0<\/div>\n

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MW: What is the significance of Reporting & Analysis services?<\/strong>
Anna Plomaritou:<\/strong> These services are critical for understanding and interpreting media data, enabling communication professionals to leverage them to gain deeper insights into market trends, identify influencers affecting their audience, and measure the effectiveness of their messages. We provide daily concise summaries<\/a> of key publicity points in Greek or English, as well as quantitative and qualitative analyses<\/a>, offering valuable insights into public perception of each brand, the main issues of interest, and how they compare to competitors. In a rapidly evolving environment with an ever-increasing volume of information and new communication channels, our services are essential for designing an effective marketing strategy.<\/p>\n

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MW: How do you combine artificial intelligence with human expertise in your Reporting & Analysis services?<\/strong>
Anna Plomaritou:<\/strong> We believe that the combination of artificial and human intelligence provides the best possible service. AI helps us quickly and accurately analyze vast amounts of data. However, analysts are the ones who shape the final conclusion, validate the data, and pinpoint critical aspects that may influence a company’s reputation. Media analysts add a human dimension, which is essential for interpreting data. This AI and Human Expertise combination enables us to deliver the most reliable insights and serves as the competitive edge of our services. It plays a decisive role in both preventing and managing publicity crises<\/a>. The smart alerting system helps brand and marketing managers anticipate potential PR crises, while real-time data analysis allows them to respond appropriately and manage their communication effectively.<\/p>\n

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MW: How does your presence in international organizations impact the development of Clip News and what are the next steps following your expansion to Cyprus?<\/strong>
Katerina Kechagia:<\/strong> Clip News is an active member of FIBEP (International Association of Media Monitoring Agencies) and AMEC (International Association for Measurement and Evaluation of Communication), gaining access to international practices and technological advancements in publicity analysis. Membership in AMEC<\/a> certifies the high-quality Media Analysis services we offer. Notably, within just a year of joining AMEC, we were shortlisted for the AMEC Communications, Research and Measurement Team of the Year (Small) award, recognizing our achievements in technology, investments, growth, and data-driven analysis services. Our focus is expanding into new markets, as demonstrated by our entry into Cyprus, where we are the only licensed company by the Cyprus Publishers Association to provide monitoring and analysis services. Highlighting the importance of new markets, we decided to host this month\u2019s annual World Media Intelligence Congress of FIBEP in Cyprus, focusing on AI and its transformative impact on our services.<\/p>\n

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MW: You have successfully implemented a hybrid work model with employees across Greece. How challenging was this and what are the key elements of its success?<\/strong>
Theodoros Anastasilakis:<\/strong> Effective collaboration is key to the work models we have implemented at Clip News. These models were successfully developed during the Covid-19 pandemic and have continued, offering on-site, remote, and hybrid work options. With invaluable support from the Human Resources department, we have created a pleasant and supportive work environment and a close-knit team, despite being dispersed across various cities in Greece. Additionally, we have invested in a specialized internal training system (LMS) to continuously enhance our team\u2019s skills and knowledge. At the same time, we place great emphasis on our social impact, supporting local communities, associations, and organizations through CSR activities in Athens and Thessaloniki, providing opportunities for all our people to participate.<\/p>\n

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MW: How do you see the future of Clip News with the continuous technological advancements?<\/strong>
Theofilos Argyriadis:<\/strong> Artificial intelligence will continue to play a central role in our evolution. However, we firmly believe that human expertise is irreplaceable. We will continue to invest in combining both of them to deliver services distinguished by accuracy and strategic value. Our next step involves exploring new markets and developing innovative services that meet the needs of modern businesses with speed and precision.<\/p>\n

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This interview was published in the 1693 issue of Marketing Week<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Although Clip News has over three decades of experience in the Media Monitoring & Analysis sector, it continues to innovate and adapt to the challenges of the modern digital world. Through the development of Artificial Intelligence tools and the expertise and experience of its analysts, it offers new capabilities to all communication professionals. In today\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":44309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[107,133,204,51,53,40],"class_list":["post-44277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-news-en","tag-ai-en","tag-fibep-en","tag-insights-en","tag-media-analysis-en","tag-media-intelligence-en","tag-media-monitoring"],"acf":[],"yoast_head":"