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{"id":42378,"date":"2024-10-10T09:33:23","date_gmt":"2024-10-10T06:33:23","guid":{"rendered":"https:\/\/www.clipnews.gr\/digital-listening-thessaloniki-international-fair-tif-2024-dominated-the-internet\/"},"modified":"2024-11-14T13:24:08","modified_gmt":"2024-11-14T11:24:08","slug":"digital-listening-thessaloniki-international-fair-tif-2024-dominated-the-internet","status":"publish","type":"post","link":"https:\/\/www.clipnews.gr\/en\/digital-listening-thessaloniki-international-fair-tif-2024-dominated-the-internet\/","title":{"rendered":"Digital Listening: Thessaloniki International Fair 2024 Dominated the Internet"},"content":{"rendered":"<p>The Thessaloniki International Fair (TIF) is always one of the biggest events of the year, not only due to the presence of prominent political and economic figures but also because of the extensive discussions it sparks on media. Our team of analysts utilized <a href=\"https:\/\/www.clipnews.gr\/media-monitoring\/digital-listening\/?lang=en\" target=\"_blank\" rel=\"noopener\">digital listening<\/a> tools to monitor the activity on the <strong>internet<\/strong> and <strong>social media<\/strong>. This year&#8217;s data shows that TIF 2024 was a truly &#8220;hot&#8221; topic, generating significant buzz across online media. Let&#8217;s dive into the numbers. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Explosive Increase of References and Political Buzz on Social Media<\/strong><\/h3>\n<p>The data is undeniable: TIF 2024 triggered an explosive increase in online references, reaching <strong>100.19k<\/strong> between 6-16\/9\/2024, up from <strong>23.91k<\/strong> during the previous same period. This <strong>319%<\/strong> increase demonstrates the significant impact the event had on online discussions. It is clear that TIF was not just a business or political event but a platform for debate and conversation across all levels of society. \u00a0 <div class=\"custom-form-banner\"><p>Stay ahead of the conversation with real-time Digital Listening!<\/p><a class=\"et_pb_button et_pb_button_0 et_hover_enabled et_pb_bg_layout_light custom_text_form_button\" href=\"#demo-contact-form\" data-icon=\"3\">Meet our experts<\/a><\/div> \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>High Activity Days: Weekend in the Spotlight<\/strong><\/h3>\n<p>The opening weekend of the Fair saw the most activity. The Opening Ceremony, along with Prime Minister Kyriakos Mitsotakis&#8217; speech and press conference, dominated the discussion. Sunday, <strong>September 8<\/strong>, recorded the highest peak with over <strong>25k<\/strong> mentions on the <strong>internet<\/strong> and <strong>social media<\/strong>, with Saturday, September 7, following closely behind.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/top-days\/\" rel=\"attachment wp-att-41651\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41651\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-days.png\" alt=\"Top days\" width=\"1397\" height=\"438\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-days.png 1397w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-days-1280x401.png 1280w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-days-980x307.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-days-480x150.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1397px, 100vw\" \/><\/a> \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Hours When Discussions Heat Up<\/strong><\/h3>\n<p>A deep dive into our digital listening tools revealed that conversations about TIF were almost continuous around the clock. However, the most active hours were between <strong>12:00 PM<\/strong> and <strong>9:00 PM<\/strong>, with peaks appearing at <strong>1:00 PM<\/strong> and <strong>8:00 PM<\/strong>. The fact that TIF draws interest throughout the day shows that people are engaged, whether discussing analyses, statements, or the political and economic implications.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/top-hours\/\" rel=\"attachment wp-att-41653\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41653\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hours.png\" alt=\"Top hours\" width=\"1398\" height=\"479\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hours.png 1398w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hours-1280x439.png 1280w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hours-980x336.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hours-480x164.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1398px, 100vw\" \/><\/a> \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Where Are the References Coming From?<\/strong><\/h3>\n<p>As for the sources, <strong>49%<\/strong> of the references came from <strong>X (Twitter)<\/strong> and <strong>45%<\/strong> from <strong>news websites<\/strong>. Other social media platforms, such as <strong>Facebook<\/strong> and <strong>forums<\/strong>, contributed less, with smaller participation percentages.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/sources-2\/\" rel=\"attachment wp-att-41649\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41649 aligncenter\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Sources.png\" alt=\"Sources\" width=\"792\" height=\"416\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Sources.png 792w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Sources-480x252.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 792px, 100vw\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>The Hashtags Driving the Conversation<\/strong><\/h3>\n<p>Hashtags played a central role in the conversation, as always. <strong>#\u03b4\u03b5\u03b82024<\/strong> dominated with <strong>3,202<\/strong> references and <strong>10,538<\/strong> retweets. Hashtags like <strong>#\u03b4\u03b5\u03b8<\/strong>, <strong>#\u03c3\u03c5\u03c1\u03b9\u03b6\u03b1<\/strong>, and <strong>#\u03bc\u03b5_\u03c4\u03bf\u03bd_\u03c3\u03c4\u03b5\u03c6\u03b1\u03bd\u03bf<\/strong> followed, showing that the political agenda was at the forefront of discussions.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/top-hashtags-2\/\" rel=\"attachment wp-att-41662\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41662 aligncenter\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hashtags.png\" alt=\"Digital Listening_Top hashtags\" width=\"385\" height=\"427\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hashtags.png 395w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Top-hashtags-271x300.png 271w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Social Media Stars: Politicians and Journalists<\/strong><\/h3>\n<p><strong>Yanis Varoufakis<\/strong> tops the list on X (Twitter) with <strong>1,210,981<\/strong> followers, followed by the <strong>Prime Minister<\/strong> with <strong>813,981<\/strong> followers. The list also includes major news outlets such as <strong>Skai<\/strong> and <strong>Kathimerini<\/strong>, as well as well-known <strong>journalists<\/strong> like Nikos Chatzinikolaou and Kostas Vaxevanis, confirming their influence in shaping the online conversation around TIF.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/digital-listening_top-authors-2\/\" rel=\"attachment wp-att-41700\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41700\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Digital-Listening_Top-Authors-1.png\" alt=\"Digital Listening_Top Authors\" width=\"1000\" height=\"570\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Digital-Listening_Top-Authors-1.png 1000w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Digital-Listening_Top-Authors-1-980x559.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Digital-Listening_Top-Authors-1-480x274.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/a><\/p>\n<p>Among the most <strong>mentioned<\/strong> on X (Twitter) were Stefanos Kasselakis, the Prime Minister, and Nikos Pappas, with hundreds of mentions and retweets regarding their statements and actions.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/most-mentioned-x-posters-4\/\" rel=\"attachment wp-att-41695\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41695\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Most-mentioned-X-posters-3.png\" alt=\"Digital listening_X posters\" width=\"400\" height=\"226\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Most Discussed Topics<\/strong><\/h3>\n<p>Among the most frequently used terms and hashtags related to TIF, the dominant ones were <strong>#\u03b4\u03b5\u03b82024<\/strong> and <strong>#\u03b4\u03b5\u03b8<\/strong>, as well as references to the <strong>Prime Minister<\/strong>. Political mentions of <strong>Stefanos Kasselakis<\/strong> and <strong>Nikos Pappas<\/strong> also stood out, indicating that the political debate between key figures was a significant part of the discussions. The word cloud was further enriched by the use of interactive emojis, adding a lighter and more personal tone to the conversations, underscoring the vibrancy and immediate interaction of users.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/word-cloud-4\/\" rel=\"attachment wp-att-41659\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-41659 aligncenter\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Word-cloud.png\" alt=\"Digital listening_Word cloud\" width=\"1218\" height=\"591\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Word-cloud.png 1218w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Word-cloud-980x476.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/Word-cloud-480x233.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1218px, 100vw\" \/><\/a> \u00a0 \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Viral Posts: The Most Retweeted Posts<\/strong><\/h3>\n<p>Among the top posts, Maria Karystianou, president of the Association of Relatives of the Tempi 2023 Victims, stood out with <strong>over 1,300 retweets<\/strong> for her post addressing the Prime Minister\u2019s comments on the tragic <strong>rail<\/strong> accident. The issue was also highlighted by <strong>journalists<\/strong> whose posts gained significant retweets. Other topics that garnered attention included the transfer of a floating island <strong>ambulance<\/strong> to Thessaloniki, <strong>police<\/strong> measures for TIF, protests for <strong>Palestine<\/strong>, and <strong>SYRIZA<\/strong>&#8216;s presence at the Fair.<\/p>\n<p><a href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/top-rted-all-2\/\" rel=\"attachment wp-att-41747\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41747\" src=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/top-RTed-all-1.png\" alt=\"top RTs all\" width=\"1509\" height=\"335\" srcset=\"https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/top-RTed-all-1.png 1509w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/top-RTed-all-1-1280x284.png 1280w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/top-RTed-all-1-980x218.png 980w, https:\/\/www.clipnews.gr\/wp-content\/uploads\/2024\/09\/top-RTed-all-1-480x107.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1509px, 100vw\" \/><\/a> \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p><strong>TIF 2024<\/strong> was not just an event for people to watch but also a platform for vibrant <strong>discussions<\/strong> on <strong>social media<\/strong> and <strong>online<\/strong> platforms. The numbers speak for themselves: this exhibition captured the public\u2019s attention with record references and conversations that will continue to be talked about for some time. \u00a0<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Analysis Identity<\/strong><\/h3>\n<p>Online media data collection platform:\u00a0<a href=\"https:\/\/www.clipnews.gr\/media-monitoring\/digital-listening\/brandwatch\/?lang=en\" target=\"_blank\" rel=\"noopener\">Brandwatch<\/a>\u00a0<br \/>Date range: 06\/09\/24 \u2013 16\/09\/24<br \/>Sources: Websites, Blogs, Forums, Social media<br \/>Keywording\/Analysis: Clip News Team<\/p>\n<p><em>The above analysis is an indicative approach, considering that variations in online media data sample and time frame could present different results<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Thessaloniki International Fair (TIF) is always one of the biggest events of the year, not only due to the presence of prominent political and economic figures but also because of the extensive discussions it sparks on media. Our team of analysts utilized digital listening tools to monitor the activity on the internet and social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":42193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[56,223,225,222,224],"class_list":["post-42378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","tag-digital-listening-en","tag-international-thessaloniki-fair-en","tag-international-thessaloniki-fair-en-2","tag-itf-en","tag-itf-en-2"],"acf":[],"yoast_head":"<title>Digital Listening: Thessaloniki International Fair 2024 Dominated the Internet - Clip News - \u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u0391\u03c0\u03bf\u03b4\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2, Report \u03ba\u03b1\u03b9 Analysis<\/title>\n<meta name=\"description\" content=\"Our team of analysts utilized digital listening tools to monitor the activity on the internet and social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clipnews.gr\/digital-listening-i-deth-2024-sarose-to-diadiktyo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Listening: Thessaloniki International Fair 2024 Dominated the Internet - 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