This service supports our corporate client in case of abrupt changes in the volume of references or when pre-defined keywords with a negative sentiment tone appear in the Media.<\/p>\n

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• Ad hoc<\/strong> crisis reports:<\/strong><\/li>\n<\/ul>\n

  In case of significant negative publicity over a topic, we provide ad hoc media reports that present the evolution of the volume, sentiment analysis and other significant metrics for the topic under examination.<\/p>\n

  Results<\/strong><\/h3>\n

  Based on the above approach and the feedback we received from our corporate client, media analysis services seem to have many benefits, adding value to publicity monitoring with tangible results for the recipients of the reports. More analytically, they provide:<\/p>\n

  \n
  • Complete briefing on topics related to the brand and competition:<\/strong><\/li>\n<\/ul>\n

    Our client can monitor significant topics that stand out in Online media based on the volume of references, better understanding competition developments (announcements, press releases, new launches), and identifying opportunities for further improvement.<\/p>\n

    \n
    • Daily tracking of topics with a negative sentiment tone for spotting potential crises:<\/strong><\/li>\n<\/ul>\n

      Constant media monitoring allows the company to trace negative topics with a small number of references, preventing potential publicity crises and taking timely action in such cases.<\/p>\n

      \n
      • Visualization of data for better understanding:<\/b><\/li>\n<\/ul>\n

        The use of graphs and detailed explanations allows our client to quickly draw conclusions from publicity data and make informed decisions. This way, the client saves time and does not have to go through thousands of data on the media monitoring platforms<\/a> used by our specialized analysts.<\/p>\n

        \n
        • Metrics <\/strong>contributing to the better understanding of data:<\/strong><\/li>\n<\/ul>\n

          The use of metrics, such as Share of Voice (SoV), sources breakdown, total sentiment and sentiment per topic, contributes to a more comprehensive understanding of the brand\u2019s publicity and its more effective comparison with competition.<\/p>\n

          \n
          • Total publicity <\/strong>presentation with insights:<\/strong><\/li>\n<\/ul>\n

            The conclusions (insights) of the media analysis reports, always based on publicity data, are combined by our client with information from other sources, such as market research or consumer comments from call centers, and are incorporated in the company\u2019s communication and marketing strategy with the purpose of: understanding consumer trends, improving products or services, and avoiding negative publicity crises.<\/p>\n

            <\/p>\n

            In conclusion<\/strong><\/h3>\n

            To sum things up, our approach for this particular case offers an integrated picture of the brand\u2019s publicity, its key competitors, and the sector\u2019s trends depicted in online Media (news sites, blogs, forums, social media).<\/p>\n

            By combining various media analysis<\/a> services, such as daily briefs and weekly\/monthly reports, our corporate client has the ability to stay informed about the latest sector developments, take corrective action promptly if needed, and act proactively in the future.<\/p>\n

            At the same time, the presentation and analysis of useful metrics give media data true meaning. They play a pivotal role in shaping the company\u2019s broader communication and marketing strategy, enabling a more effective approach to consumers and reinforcing the brand\u2019s position in the market.<\/p>\n

             <\/p>\n

            Combine our services<\/a> for your benefit and get a comprehensive overview of all your publicity\u2019s aspects.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Introduction In the era of digital communication, publicity analysis or media analysis is an important part of the communication strategy of corporations operating in the broader financial sector. Such corporations carry out their activities in an ever-changing environment, in which crisis management, competition analysis, consumer research, and product or service improvement, require detailed and continuous […]<\/p>\n","protected":false},"author":2,"featured_media":39463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[56,51,66],"class_list":["post-39057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-en","tag-digital-listening-en","tag-media-analysis-en","tag-media-analysis-en-2"],"acf":[],"yoast_head":"