Clip News, a company with over 30 years of experience in Monitoring and Media Analysis, proudly announces the creation of its own artificial intelligence (A.I.) tools for analyzing media data based on Greek language models, marking a first in Greece and in Cyprus. This achievement came through with the collaboration of the Intelligent Systems Lab of the Informatics Department (IS Lab) of Aristotle University of Thessaloniki (AUTh) for the project titled: “Intelligent analysis of Media Text Data”.

What emerged from the collaboration

The Media Analysis services of Clip News are entering a new era, as these tools will achieve high prediction accuracy rates regarding the sentiment of collected data from all media – online & offline – while now also recognizing emotions, hate speech, and irony.

Furthermore, the new A.I. tools allow for data tagging and clustering, as the algorithm now understands the content of each collected mention on the company’s updated platform, Clip News Portal.

It is particularly important that there is real-time system response, with automatic information extraction, while data processing is continuous.

The process & the participants

Training the system’s algorithms required collecting and processing hundreds of thousands of media data from various sources, a task undertaken by specialized analysts at Clip News. “Processing a plethora of media data retrieved from our database and online sources was necessary. Our analysts manually evaluated each of them before delivering them to the IS Lab team. Through the intelligent tools created, we now have the ability to enhance media analysis fully in line with technological advances, also offering the A.I. community large-text language models in Greek. I am extremely happy as the result validates our efforts, and I thank everyone involved in the project for their excellent cooperation,” highlights Clip News’ CTO, Aspasia Nasiou.

Additionally, Theofilos Argyriadis, president and CEO of Clip News, states: “We are thrilled to achieve all this with the IS Lab of AUTh as our collaborator, in an effort that began early in 2022, well before the recent surge in A.I. tools – especially over the last year – thanks to ChatGPT, Bard, and other platforms from global giants. It’s a truly innovative project that allows us to directly process large amounts of data, further developing our Media Analysis services, and providing the research community with open-source A.I. tools in Greek.”

It’s worth noting that this research program resulted in the publication of corresponding scientific articles by the IS Lab team. As stated by the professor of Informatics at AUTh, Ioannis Vlahavas, director of the Intelligent Systems Lab, and doctoral researcher Dimitrios Zaikis: “What we developed are essentially Machine Learning algorithms for the automatic analysis of media data. The tools aim to provide Clip News subscribers with real-time information about the emotional tone of media data relevant to them and the emerging trends. The research led to new innovative applications and publications in the field of informatics and natural language processing.”

This funded action is part of the ESPA, specifically the “Innovation Investment Schemes” of the Operational Program “Central Macedonia 2014-2020.”